There are lots of phrases that get repeated in meetings and Teams calls, and we’re pleased to say that in results meetings we often hear the phrases – “it’s a no brainer” and, “why wouldn’t you do it?” – and it got us thinking, not everybody does, but why would you not?...

I don’t have the time… 😴

It’s all about using the right agency 😉.

If you’re part of a marketing team, chances are you’re already juggling what feels like a million things at once – we get it! But whether you’re looking for support on creative, copy, or advice on the print spec that’s going to maximise results for your campaign, our experience in DM is there for you to tap into, so lean on us as much or as little as you need to take the strain.

Print’s dead… ☠️

It nearly was, but it’s risen like a phoenix from the flames and the results speak for themselves! DM’s no longer the ‘old fashioned’ approach it used to be and thanks to incredible technologies available, through print you’re able to deliver highly personalised, impact driving, tangibly different campaigns with a striking 95% engagement rate.

We market digitally… 📲

Great, you should be, we do too! (hence what you’re reading right now! 😊). The 2 aren’t mutually exclusive, they’re proven to combine and improve results in a big way – in fact, combining digital with direct mail has been proven to improve interaction by as much as 63%!

Our customers are loyal – we don’t need to market to them… 🤝

Good, we’re glad they are – however it’s proven that DM recruited clients have a 34% higher customer lifetime value on average compared to clients recruited by other means.

DM is expensive… 💰

It’s not cheap compared to some digital forms of marketing – but with impressive ROI’s regularly exceeding 10:1 and average order value’s increasing by 32% compared to other approaches, it’s an investment worth making.

How do I know if it’s worked?… 📈

The Direct Mail ‘Matchback’ is one of the most black & white reporting metrics in marketing. Number of clients won, repeat purchase rate, AOV’s, ROI’s, CPA’s and timeline analysis are all included in any report you can expect from a DM Campaign.

Print’s bad for the environment… ♻️

For our campaigns, we will only work with recycled and recyclable material using veg based inks. On top of this we ensure our presses are FSC accredited as a minimum along with offsetting any carbon associated with the process. We guarantee that all campaigns are as eco-friendly and sustainable as possible.

It takes too long… ⏳

It’s all about perspective! 😊

Yes with certain digital promotions, you technically can flick a switch and the campaigns live instantly – but does that ever really happen?

By the time you’ve designed the creative, planned the offer and finalised the budget, any campaign takes time to create - and as anyone in marketing knows, hitting clients at the right point in time during peak seasons is key. Planning for those time periods throughout the year and combining with your overall marketing strategy means it doesn’t need to take any longer than any other well targeted approach and if done correctly, should see an uplift across the board.

I don’t like Direct Mail… 🤦

Sorry, we can’t help you with that!

Our demographic doesn’t interact with offline marketing… 📨

Yes they do! It’s not just for the older audience. Through Jicmail’s research, it’s proven that all age groups interact with DM and infact, is often even more impactful with a younger demographic due to it standing out from the crowd. The average view time of a digital ad across all demographics is between 1 – 15 seconds, whereas the average piece of direct mail is view for 108 seconds – that’s at least 7.2 x more visibility with your ideal demographic.

Is it GDPR compliant?… ®️

(In our opinion…) the introduction of GDPR was one of the best things to ever happen to DM and offline marketing as a whole. It stopped the mindless ‘Junk Mail’ approach and ushered in the new dawn of highly targeted results based campaigns. What’s more, the permissions for an offline approach are far less restrictive than digital campaigns in that to send a client DM, they just need to have a potential ‘legitimate interest’ as opposed to opting in with email. This means you’re able to reach clients through offline you can’t through other means.

With the proven results as strong as they are, there’s every reason you should add Direct Mail to your marketing mix!

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Why not? …