What is
offline marketing?
Very simply, it’s all the bits that don’t appear on a screen. It’s the leaflets that arrive with your subscription box, it’s the direct mail to interested clients or the flyers that turn leads into repeat customers. It’s an element of your outreach that has the ability to consistently drive revenue, time and time again.
DM
Direct Mail is arguably the most powerful offline tool available. Reliable open and conversion rates mean it’s an ideal route for acquisition or retention campaigns.
Door Drop
Location based approach that’s perfect for very targeted local campaigns (such as store openings) or wider scale blanket promotions. Not as precise as DM, but with a drastically lower cost it can be the perfect option when used correctly.
Insert Partnerships
An ideal and cost-effective way to leverage synergies with partners that share a desired demographic. This offers unrivalled visibility with a highly target audience when aligned in the right way. Swaps, paid or an additional income for your business – this route really offers you the opportunity to think outside the box.
PAM
Partially Addressed Mail offers some of the targeting credentials of DM with some of the cost savings associated with Door drops. This hybrid, GDPR compliant method is a great way to reach prospects through using the household knowledge of your current database.
Programmatic Mail
The only offline method that is truly in sync with online in real time, Programmatic Mail is the single best way to react to your clients in an insightful way that shows consistently impressive response rates – abandoned baskets being the ideal 1st step into this form of marketing.